Retail Price: ₹675.00/- [7.00% off] Seller Price: ₹628.00
Intellectual Property Management By Ashwin Madhavan and Rodney D Ryder. The book acts as a constructive guide in the understanding of various forms of intellectual property- trademark, copyright, patent, design, breeder's right, design, circuit layout, confidential information etc., the infringement of intellectual property rights and its protection as well. The book endeavors to discuss elaborately upon the concepts of merchandising, sponsorship and franchising.
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