Seller Price: ₹295.00
Buy Principles of Marketing (2018 Edition) By Kavita Sharma Swati Aggarwal (Price:₹295.00). This Book is a complete and lucid text book for B.Com/ BBA/MBA & other Commerce and Management courses. There are total thirteen chapters. Two chapters are on basics of marketing covering the scope and importance, the evolution of marketing concepts, components of marketing mix and micro and macro environmental forces affecting marketers.
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